Brand awareness for businesses is like an orchid—beautiful in bloom, but requires a skilled hand to get it thriving. There are many unique ideas to create brand awareness by using viral videos and different social platforms. Let’s talk about a platform that has become a useful tool for visual marketing online: Vine.
Vines are short flash videos that play on a constant loop. Five years ago Vine captured the smartphone world by filling a market void through video that a successful app like Instagram did not include. In less than ten seconds, users can create content to share with their followers.
Companies have been maximizing those few seconds to create visual campaigns, and the trend is rapidly growing. Cadbury UK started using their Vine account as an innovative way to share the inventive recipes of their Cadbury products. For example, it included my all time favourite recipe, the Cadbury Crème Egg latte which I dare you not to food-gasm over! Vine helped Cadbury’s brand through innovative product diversity for competition in an oversaturated market.
Also, Sephora has, one of the best Instagram, Twitter, Facebook and Vine social presence of most companies I have reviewed. In their Vine account, they use their flash videos to show their consumers how to use their products flawlessly, and how to cut corners for the almost unattainable red-carpet look.
Many other companies are starting to use Vine to bring their marketing to the next level. We love Vine and, through our diverse expertise, can show you the innovative ways to help your company create brand awareness.