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Snapchat: Mini Case Studies

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Snapchat: The case study

Recently we offered some fun facts about Snapchat and why we believe it is the next big thing in social media marketing. Now we take a more in-depth look at some of the marketer-friendly features of Snapchat and some companies that have found innovative ways to create brand loyalty and sales boosts with the app.

Are you ready? Let’s dive in!

We recently discussed the inclusion of Snapchat stories: A visual storyline that builds on itself by creating continuity to a users account. Marketers and business owners are using Snapchat stories to create brand awareness and reach a great big audience with several benefits such as:

Custom coupons, exclusive content, sneak peaks to services and products they are releasing, backstage access and information on how their products are conceived from thought to action to finished product, insider info on events they are throwing, or even, exclusive content for those visiting their store at that time.

Small business: 16 Handles

16 Handles is an American frozen yogurt chain, a couple of years ago, the chain asked its clients to send snaps of their in-store experience back to 16 handles and they received coupons from the company for their future visits.

Visibility Boosters: Dove Self-Esteem

As part of their years-long effort to build the self-esteem of women and girls, Dove took a chance on Snapchat and started introducing snaps to their self-esteem weekend events, sending snaps and soliciting replies from their followers. They have had great success over the last couple of years with their new initiative.

Vice Magazine – Documentaries

Vice Magazine has been using Snapchat to promote their upcoming documentaries and docu-series and promoting a dialogue between their subscribers about what they want to see and experience through vice magazine. It is a very basic and effective way to create visibility and help your followers direct your creative efforts.

Sales Boosting – Groupon

Groupon has launched a Snapchat campaign, where they send followers exclusive sneak peeks on Groupons before they are released to anyone else, (pre-orders), codes for discounts, and users can personally request Groupon coupons directly from the company through creative snaps.

 

Getting on the trend train: Introducing the Heavy-Hitter in marketing – Snapchat.

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Why should marketers use snapchat? There are many reasons why a marketing strategy should include attention to Snapchat. The simplest reason is that marketers should be visible where people are spending their time. Let’s look at some figures about snapchat and why it has the possibilities of being a powerful tool for sales and brand loyalty.

–       There are over 400 million snaps sent daily.

–       Over 1 billion snapchat stories viewed per day

–       18-29 year olds spend an average of 20 minutes on the app per day

–       30-44 year olds spend an average of 9 minutes on the app per day

–       45-60 year olds spend an average of 13 minutes on the app per day

–       Even grandpa and grandma are snapping at least 6 minutes per day (60+ year olds)

–       71% of snapchatters are under 25 years old

–       70% of snapchatters are women

–       77% of university or college students use snapchat daily.

And here is the most SHOCKING figure.

–       1% of marketers use snapchat to benefit their businesses.

Right? Now is the time to stay ahead of the trend, be one of the very few to pioneer inventive new strategies that involve instagram.

 

What has changed in snapchat that makes it accessible to marketers and companies looking to expand their social media visibility?

 

Snapchat Stories create a linear storyline that users can access for more than ten seconds. It makes for endless possibilities for marketing and brand awareness and loyalty. It’s quick easy and you can create content that is linked to an overall aesthetic or message. It also creates exclusivity and a desire to repeat the customer experience daily. New material however, means that you have to stay on your toes and plan ahead on what and how you will reach your audiences everyday.

 

And now you know. Stay tuned to our blog on our case studies and our suggestions to maximize your snapchat game!

He Tweets me. He Tweets me not.

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Society has evolved to serve convenience. We are creatures of our environment, and that environment contains 140 characters or less. Outdated are the times where people sit at cafes with stuffy newsprints reading essays on the state of the economy, politics or the markets. We are busy. We need to manage our valuable, sparse time as efficiently as possible. The result is a short attention span where important details are needed, A.S.A.P., with as little preamble as possible. We abbreviate, shorten and create hybrid words that our culture understands. This rapid pace of communication has offered fertile ground for platforms like Twitter to redefine and capitalize global marketing.

Why use Twitter?

Twitter grows your business by creating new clients and promoting brand visibility. It creates a platform for already loyal customers to share their passion for companies and its services. I regularly Tweet to promote the products and moments I love with my friends, family, colleagues and whoever can catch my viral hash tags.

Want an example?

I have the coolest barber in the entire planet and every time he cuts my hair—and everything else he does to make me feel fantastic—I tweet a photo of my haircut, I type praises about the barbershop and I independently create an online marketing campaign that helps him get more clients. Consequently, I no longer pay for my haircuts and his business is booming!

How does this further translate to your business? Well, it’s simple. My tweets about the barber make me a loyal ‘brandie’. Those who follow me are exposed to the barbershop via my tweets and, because they trust my opinion, it sparks interest in them to try out the barbershop. They, in turn, also tweet their experiences thereby growing the business exponentially. From the barber’s business perspective, the company promotes exciting products and services on his Twitter account that we ‘brandies’ then share, or re-tweet, to expand his viewership. The barber then incentivizes us, as loyal, supportive customers, by offering customized rewards for helping grow the business. #NothingnNothing (Check him out).

What can Twitter do for a large business?

The answer is simple. It makes you approachable, a ‘regular Joe’ that can relate to any kind of customer. Check out PopCap Games on Twitter. The company is making a fortune with ios and android game apps by putting the customer in the driver’s seat of the creative process by taking suggestions, code and proposals for new games and apps for the company to develop. They make the brandies do all the work of finding innovative and creative ideas in an oversaturated market. Time saved, profits grown, customers happy—what’s not to like?

Trust us. We’re dedicated, Driven Digital marketers.

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