Gmail Tools and Tips




Do you ever wake up in the middle of the night with the sinking realization that you forgot to send an email, or maybe you forgot to call someone back or schedule an appointment? If you’re a forgetful CEO or even run-of-the-mill salary man, you realize this is a nightmare. You wake up out of bed frantically writing emails at 3AM hoping that the recipient doesn’t look at the time stamp and completely nail you for your flakiness. I learned in Graduate School that there is nothing worse than sending correspondence in the middle of the night. People know, and just like that, you are branded.

As an early Christmas present (Yes, we love you all, loyal followers), we at Driven have decided to let you in on some of our coworkers loopholes around the wake-up-in-the-middle-of-the-night-sweating issues we have faced in our own careers.

Probably the most useful tool in our Gmail arsenal is Boomerang! Boomerang is a tool that helps you organize your correspondence. You can write emails whenever, and choose a time when they are sent to the recipient. Did you lie at that meeting and pretend to be up at 5 for yoga to land a client? Well now he’ll believe you since you promptly can send him emails at 4:45 in the morning before your “Yoga class”, meanwhile, you can be hitting the snooze button at 11AM and nobody will know any better, except for us of course.

Boomerang has many other features, like postponing messages to be sent to you at other times, which helps if you are bombarded with emails and want certain emails to come back when you have more free time.

Don’t have Gmail? That’s okay! There are other similar structures that can provide you with the same peace of mind, “FollowupThen” is a relay tool that is useful with any email provider to send reminders to you about emails, and send emails at specific times, even though it doesn’t use your natural language like Boomerang! Does (send in 5mins, send tomorrow morning, etc…), it can still be useful.

Lastly, mxhero, provides the equivalent of Boomerang! But also includes added security features and self-destruct emails (Remember Inspector Gadget?). It is a paid service but well worth your money. You’re welcome digital world!


Our List of Social Media Apps Currently Hot in South Korea




About a year ago, the Korean Internet and Security Agency set out a report of access devices to social media, the report stated that 98.6% of the roughly 8/10 users of Social Media in Korea (around 50 million), which is roughly 40 million users used only Desktop computers to access their social mediums. 1.6% reported to use their smart-phones or tablets. The Same agency reported in 2011 – that 31.5% of the population that uses social media uses it through their smart phone or tablet while maintaining the same percentage for Desktop users.

This number is about 3 times greater than just one year prior to that, proving that the phenomena of social media use is a global one that includes Asia as one of the most powerful forces for social media usage. In truth, Korea was once behind on social media, focusing mainly on the development of Korean-only social networks. Twitter, Instagram and WhatsApp were only distant murmurs from across the Pacific Ocean and never quite made it through the wall into Korea.

Today, the landscape is much different. South Korean adults download on average nearly twice as many apps as their North American counterparts, whatever it is that they selling, we should definitely be buying!

Here are a list of Social Media apps that are universal in all platforms that you MUST watch out for.

KakaoTalk – . an SMS replacement social media application that not only lets you stay in touch with just about anyone on the planet, but comes with incredible options for additional apps – Kakao Story for example creates a users personalized scrapbook, with photos, blog entries, tweets and anything else the user wants to share with their audience,. KakaoGames assert the MMORPG obsession that inflicts most Asians is not lost to the developers of KakaoTalk. With over 50 games that you can play through the App with or against or even without your peers on KakaoTalk, the games are innovative and entertaining and mostly free. KakaoTalk blows chat based social media apps in North America out of the water.

WingSpoon– EVERYBODY uses it. South Korea has maybe 30 restaurants in every alley, and maybe 100 within a square mile. It’s hard to know where to eat and how the food will be, in fact. People will rate and leave comments in English and Korean, (translating apps are easy to find) and you will find 100 people rating a restaurant every month with detailed directions on how to find it and what to order.

Naver – Korean Google is what I call it, has boosted its usership by 300% in the last year and the trend is still rising. Detailed maps of Korea, detailed website descriptions, Naver is Google +, Google Earth, Google Maps and Google all in one.

SK – Upay – South Korea hates money (everything is counted in the 1000s and to pay rent in cash you would need a suitcase), so it is no surprise that the country is known for their smartphone payment systems for everything. You can literally live your live without ever using a wallet in South Korea, you can buy presents for friends, and give them money for their birthday by simply shaking your device near theirs, you can pay for your coffee, be automatically enrolled in their loyalty program, and your apps keep track of your purchases and will eventually start using your loyalty points automatically when they are available during a transaction.

Google Goggles – Like Shazam but for anything and everything. Like what you see but don’t read the language or don’t know where to get it? Take a photo of it and Google Goggles will direct you to exactly where to find what you’re looking for! I saw a guy wearing a fantastic shirt with a logo I didn’t recognize, so I goggled it (don’t mistake it for googling it), and I’m happy to know there are stores that carry sizes for big tall guys like me in Korea!

This country has a new app every 45 minutes, so the landscape constantly changes, I will of course, keep you posted on its trends as they develop!






What it Takes to Launch an Effective Social Media Campaign



What do you think it takes to launch an effective social media campaign? We always ask our clients some key questions when it comes to the kind of assistance they hope to get from us, and we ask the right questions because we want to do drive success to our clients in every way possible.

Question 1: What is your key objective?

Are you looking to increase revenue? Are you looking to raise traffic to your website? Brand awareness? Brand Loyalty? Knowing what your objective is helps us help you!

Question 2: Who do you want to reach?

Knowing your audience is key, when you know your audience and can target that demographic, you can get them to do what you need to succeed.

Question 3: Create Boundaries.

Every relationship has a set of ground rules. And your social media profile is no different! Maybe you won’t tell your social media profile that he can’t drink with his friends every night like you would your husband, but knowing what topics to throw out there, how to comment on comments, whether positive or negative, what kind of language you will use (whether technical or colloquial), and what colosrs fonts, style will be used will create consistency and people like looking at things that look tidy and organized and the same from ear to ear.

Question 4: What are you already using?

With questions one to three we can identify which platforms will work best – but which ones are you already using? There’s sometimes a disconnect between the valiant effort you made to take hold of your social media, but we like to know what to redo, undo, cut and paste 😉

Question 5: Who does what?

We have our process and you have yours, it’s important to have a plan in place so there is no confusion about who executes and who approves what goes out for your company.

Nothing works better than charts!

Who deals with each engagement? Who is responsible for which topic? HR? Customer Service?

How long should we have to respond to comments and questions?

Training – Teach and create leadership within your team!