We use social media for just about every aspect of the human experience. Apps like Tinder and okCupid help us meet matches on a more romantic level, Twitter and Instagram help us connect with businesses, celebrities and fans of our weirdest thoughts, LinkedIN helps us network professionally and compete for jobs, and we do all these things on the ground, on the subways, on buses, in taxis, at cafes. But what about the endless hours us jetsetters spend on flights? The blackout of social media for hours at a time can be daunting to say the least. Social media innovation has left the flying experienced untouched… Until now that is.
There’s a new app! Here On Biz has been hailed as the newest way for people to network on flights, and although it is only really available on Virgin Airlines, it will surely take the world by storm (Buy stocks now!). It works on the ground and in the air at participating airlines, it links to your LinkedIN account and provides you information on passengers, their professional status and creates a brilliant networking platform while you fly!
Now that you have watched every single movie and television show rerun on your in flight console, give Here On Biz a try! You might meet the CEO of your dreams!
The challenge of the business owner today is creating brand loyalty on the fly, attaching their brand to the individual brand their customers are building because, let’s face it. Everyone with a Facebook or Instagram account has a brand, whether they know it or not. Businesses today are learning that the best way to spread their message across these platforms is not only to create something attractive that draws people in first-hand, but also to piggyback through their customers to extend their reach. Here is a few interesting ways to set a great trend and follow up with clients.
The service industry is evolving and here are a couple of great examples:
- Restaurants and other high end service establishments use IPads and Android tablets to give their clients full control of their dining experience, by eliminating paper menus and providing their customers with tablets to list their dishes, in the order they want them, and with whatever modifications they desire which also eliminates the issue of having to reprint when the menu changes or when something is sold out or out of season at any particular time. At the end of the experience, those same customers are encouraged to rate their dishes and provide comments. A great example of this is being achieved at some high end Napa Valley Cafes and Restaurants in the States.
- Cafes and Coffee Chains in Asia and Europe are eliminating the tradition of complimentary newspapers for customers to read by “going green” and providing the same newspapers in their digital format. This creates visibility and gives businesses in the service industry an edge in an oversaturated market of coffee shops and patisseries. An added bonus is that these clients are encouraged to tag themselves and take photos of their customer experience and upload them to the company’s feed through the same tablets, thereby expanding their reach. Check out Café De Seoul in Manila, Philippines, the café comes with beautifully designed tables with built in tablets for customer use.
Next time you’re stumped on how to build trust and loyalty, think of these companies and try something new and daring! It works for us and them, and it can work for you too!
If you search “marketing” on Instagram you will be shocked at the result! Instagram is gaining momentum as a staple source of media marketing. And frankly, it has come a long way from when it started out as just a photo-posting source that was still highly unpopular in comparison to Facebook.
With users in the millions, Instagram has become a MUST for companies to promote their business and engage with clients! When it comes to social media, we must always be on top of what works and what everyone gravitates towards. Instagram is a key tool in business today.
Drive up your fan base.
Instagram pictures provide your audience a better vision of your company. Take advantage of the raised real estate you have with the Instagram web page to tell a story with the images. It will be easier for everyone to see your story. You can use it to promote anything your company is doing (products/services, employees, customers, conferences). You should definitely have a balance of fun images and business pictures.
With a strong strategy, you will boost sales and presence, not to mention making new friends and find common ground with clients! It’s a two way street, connect with your followers and they will connect with you, and so will their friends, and their friends’ friends.
Drive contest based perks to beef up your loyalty.
Instagram contests are a big part of the most successful strategies, and they’re not just for food porn or Starbucks anymore! You are creating an incentive to have your followers do all the work in promoting your company back to you and to everyone on their social network. This is a key tool in how you expand your reach beyond what you ever thought possible! Have a photo contest and see what happens.
Reward followers with promo codes.
We love Instagram as a tool in retail! Have your clients pose with your goods, send them e-coupons as a thank you! Or create strategies and perk systems for those loyal fans following you! We LOVE it when you thank us for having your back.
Feature your clients on your page. Create a dialogue between the client and the business, learn their faces, talk to them. Post them on your wall and make them feel like they’re a part of your team! They will be with you until the very end! I promise.